For marketers trying to learn internet marketing, there’s a lot of junk out there. By junk, I mean worthless internet marketing content.
There’s a lot of theories out there that don’t hold up in reality.
There’s a lot of dated and obsolete techniques that don’t work anymore in 2014.
There’s a lot of worthless information that doesn’t bring any value to the table.
It seems like a lot of writers write their articles and their article has no point, it’s just they have a job to do and have to write something. Because there’s not big news every single weekday.
So as a marketer that’s trying to learn about internet marketing, one of the big keys to growing is knowing which articles have actual fruit in them and won’t waste your time.
How can you discern which articles have fruit and which ones don’t?
For me, I don’t read content that claims to have a one size fits all solution. I stay away from content that guarantees something. I stay away from content that claims something is easy. I stay away from content where people are trying to lure you in to sell you a whitepaper. Because the purpose of their content is to sell you something.
I tend to read articles talking about new marketing techniques or how a specific marketing technique can be effective.
And if you’re a beginner, reading lots and lots and lots of “how to” articles can be good in getting a consensus on what most people do and what most don’t.