Chris Silver Smith at Search Engine Land has generously shared a brilliant idea to help in SEO (search engine optimization).
In a nutshell, he says that when doing local SEO, instead of targeting a keyword that represents an industry like “hardware store los angeles”, he says to target keywords that represent products like “ball point hammer los angeles”.
Everybody targets industries, types of businesses, cities. Not as many are targeting products, destinations, etc.
The real victory in SEO to be had right now is targeting creative keywords other marketers and businesses haven’t thought to target.