Some marketers that are naive think that there’s a one size fits all solution for every business. But the reality is that depending on what business you’re in, what your businesses’ location is and what your goals are, will ultimately determine which internet marketing techniques are the most applicable to deploy.
Remarketing is currently one of the more trendy marketing techniques out there right now and it’s trendy for a reason. Because it’s working.
So what types of businesses benefit most from remarketing? Businesses that are in long sales cycles.
For instance, when we’re doing marketing for taxi companies, the taxi customers usually need somebody now.
But for other businesses that sell musical instruments, the customer will usually do a lot of research on which type of guitar they want. And what price range they should purchase in. And maybe even save up money to buy.
So if you have a store that sells musical instruments and you’re marketing on Google, there’s a pretty good chance that website visitor is not ready to buy through no fault of the business.
So with remarketing, the banner ads are served to these people of interest. Where they’re seeing your brand at least a couple times a day. And then the day will arrive when they are ready to buy and hopefully after getting familiar with the brand, the business might get first crack at getting the customer and making the sale.
Businesses that do remodeling. That sell used cars. Any business that sells a product or service that’s more of a want, than a need. Where there isn’t as much urgency for the customer. For these types of businesses, remarketing should be the most important and effective part of your internet marketing rolodex.