Last Friday, Google announced a new filter that comes along with their search engine for when you’re searching for local restaurants.
The different options within the filter allow people to search for restaurants within their price range, whether the user only wants restaurants with good reviews to pop up, what food you want, and (my favorite) if the restaurant is open currently.
When you can narrow down a search based on your preferences, it saves time and makes the user experience exponentially better. And for those that forget, a good user experience is, and will always be the #1 thing Google cares about.
As a professional internet marketing prognosticator, I can see this filter being successful and Google possibly creating a filter for every business industry.
If that does happen, where filters start to peculate every business industry, it’s a good thing for marketers.
Almost every client I talk to has a specific type of customer they want. And if Google uses filters to determine what type of customer is searching, it’ll allow marketers to target the customer the client wants.
For instance, if a small business runs a steakhouse, they won’t want to get clicks for somebody that types “restaurant los angeles” into Google, but that person that’s searching doesn’t even like steak. So the the small business steakhouse has no chance getting the searcher as a customer. But with the filter, it could eliminate the chance that the searcher clicks on steakhouse ad by filtering out steakhouses.
We shall see what Google does from here!