With internet connected devices that we can wear like smart watches, us marketers are entering into new territory. The knee jerk reaction is you think “oh cool, another device people use to connect to the internet. Increases ad inventory. Expands reach. Possibly drives down cost. Cool deal.” But how accepting will people be of advertising on devices like smart watches?
When the iphone was first introduced, some people thought ads on consumer’s cell phones was a ridiculous idea and would never fly. Now, it’s a pretty normal thing. My prediction is that because there’s so much money involved, advertisers will figure out a subtle way to advertise that is palatable to the public.