Jumptap and comScore recently released data for the past month that said internet usage from a mobile device (cellphones, tablets, etc) was at 51% and internet usage from computers was at 49%. Meaning that when marketing on the internet, their should be a sea change in philosophy and strategy.
For instance, building a fancy, animated website won’t really do too much anymore considering that those types of websites have a hard time showing up on mobile devices. The goal now should be to build ultra simple and easy to use websites that can be easily navigated on any mobile device.
Mobile devices are no longer the future of marketing on the internet. They are now the present.