Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: “This feature enables advertisers to get additional high-quality traffic from non-search placements.” Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable. Banner ads should be renamed “accidental click ads”. CPM is only way they work.