About 95% of the internet marketing headlines and articles that I read either promote junk, stuff that’s obsolete, stuff that doesn’t work, or stuff that does work and there’s 100s of articles on that topic already. Very rarely do I come across something that could be a game changer in the industry. But today I’ve read that, finally, a call tracking vendor has figured out how to take an audio file and translate it to text. So when a client gets a phone call from advertising, they can figure out what the call was about without taking the time to listen to it. Huge!