Most people know about the problems with fake news and click bait. But it’s 2018 and we have new issues. Such as fake websites with bots with the sole purpose of draining the banner ad budgets of businesses. And there’s tons of fake websites. Guru Larry Kim wrote a good article and how to combat it. That because there’s so many fake sites with new ones popping up everyday, the best thing to do is cherry pick a custom placement list with legit websites. Takes more work. But otherwise, you risk paying money for robots looking and clicking on your banner ads.
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