Category Archives: Mobile

By End of 2015, Half Of Google’s Search Advertising Money Will Come From Cell Phones

By the end of 2015, half of Google's search advertising money will come from clicks from smartphones. Soon after that, the majority of their money will come from smartphones. And everyday, I see some small business have a website that doesn't show up properly on a cell phone. Let me make myself clear: how...
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US Teens Use XBOX ONE & PS4 More For Internet Than Video Games

When I read the headline from eMarketer, I was stunned. The retail price of an XBOX One is $500 and the Playstation 4 is $400. Yet, teenagers are using these video game consoles more for internet use on their TV more than the video games themselves. What this tells me is that their is tremendous...
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What Makes A Website “Good”? Might Not Be What You Think

Back in 2003, Customwave originally started as a web design company where small businesses wanted us to design the nicest looking, fanciest websites. Why? Because the theory was back then that the nicer the website looks, the more likely the potential customer turns into a customer. But in 2014, things have changed. What makes a website "good",...
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Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
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Mobile Internet Use Now Surpasses Computer Internet Use

Jumptap and comScore recently released data for the past month that said internet usage from a mobile device (cellphones, tablets, etc) was at 51% and internet usage from computers was at 49%. Meaning that when marketing on the internet, their should be a sea change in philosophy and strategy. For instance, building a fancy, animated...
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Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users

T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the US, not...
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Does Display Advertising Work For Small Businesses?

Display advertising is very different than advertising on a search engine like Google. All the big websites like espn.com or foxnews.com have display advertising or picture ads on the website. For right now, I don't believe display advertising works for small businesses. And on the whole, display advertising should be a lot more effective right now than...
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