Category Archives: Reputation Management

Reputation Management

Marketers Win By Interpreting Change

Very thought provoking article on marketing: American Express CMO Jon Hayes explains that marketers win not by having best technology or knowing how to talk to consumers the best. He says marketers win when they're able to best interpret changes in technology to figure out how best to use it. And interpreting changes in...
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Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
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79% Of People Surveyed Say They Trust Online Reviews As Much As Personal Recommendations

Yes, you read that right. And we all know in the small business world how important referrals are. Here's the full survey from Bright Local. If you are someone that is reading this right now, run a small business, are spending money advertising on Google or other places on the internet, it is essential that...
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Where Should Your Internet Marketing Dollars Go Right Now?

I wanted to make a quick summary on what internet marketing techniques are perfect to invest in right now. Which ones are too experimental and would be better to invest in the future. And which marketing techniques you've missed the boat on and you're too late. It's Too Late -SEO: People had gangbuster success with SEO in...
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