This is a really big deal for Facebook. They must think they’re in possible end-of-company type trouble for banning 3rd party data. What does that mean? 3rd party data was used for about half of their targeting features advertisers would use. The whole entire reason Facebook’s banner ads have value is because of the targeting features. Otherwise, their banner ads would be no different than any other banner ad on the internet, except that Facebook’s ads would be more expensive. Facebook is in real trouble.

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https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260

Internet marketing is a great industry to be in. 2017 was the first year more money was spent on digital ads than TV ads and this research firm is saying there will be even greater difference in the next 2 years.

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https://marketingland.com/forecast-digital-advertising-pulling-away-from-tv-on-global-basis-236977

I think this bill is ok to pass. There’s a big difference between free speech in content vs a website allowing certain things to go on like online sex trafficking. Hopefully the language in the bill differentiates between the two. Publishers shouldn’t have liability when it comes to free speech, but should have liability when it comes to people using a website to commit crimes.

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https://marketingland.com/anti-sex-trafficking-law-opposed-many-tech-industry-likely-pass-week-236684

Very smart of Google to “stream” apps to let consumers demo them without downloading them. But don’t forget Google’s grand plan is to maybe get consumer behavior to do “app streaming” instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don’t need Google anymore for that app’s content. But if you stream, Google is still the gatekeeper. Google is paranoid that apps could destroy their business if everybody downloaded apps for everything instead of using mobile websites, but that doesn’t seem to be the trend. But if there was anything that could destroy Google, it would be Google losing their position as gate keeper to the internet and web content.

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https://marketingland.com/newly-launched-google-instant-play-lets-try-apps-games-without-downloading-first-236378

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon to be the bigger player here. They have waaaaay more customer payment info on file. And they have a vested interest with Amazon owning the Washington Post. Never underestimate how important it is to make it as easy as possible for customers to pay.

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https://marketingland.com/google-news-initiative-kicks-off-subscribe-google-efforts-236400

I think the word game changer is now cliched and watered down. But this program YouTube is launching could be a game changer to help small business produce the video content that some consumers prefer over actual websites.

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https://marketingland.com/google-expanding-youtube-director-onsite-video-ad-service-170-cities-236459

Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off what keywords people recently searched on google. So if you recently searched, “airport transportation lax” into Google, it means that an airport trans company could roll it’s ad to that person when they watch any video on YouTube. If this goes well, I could see Google rolling the feature out to it’s extensive banner ad inventory. This could actually become a really big deal.

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https://marketingland.com/bringing-search-intent-video-google-extends-custom-intent-audiences-youtube-launches-trueview-action-ads-235940