Category Archives: SEO

search engine optimization

People Do Not Like Stalker Ads

Have you ever gone to a website, leave the website, then see banner ads popping up all over the place for that website you've been on before? That happening is a new marketing technique called remarketing, which is great both for advertisers and consumers alike. I mean, if a consumer is going to have to...
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How To Market If Customers You’re Targeting Don’t Have Money

From time to time people ask me what's the biggest problem in internet marketing today in 2014. My response is that our client's customers are broke and don't have money. Now, it's not like this in every industry. Business executives still need airport transportation. People still need important packages delivered ASAP. But other industries like home...
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Want To Do Better In SEO? Target Products. Target Keywords Other Marketers Aren’t Targeting.

Chris Silver Smith at Search Engine Land has generously shared a brilliant idea to help in SEO (search engine optimization). In a nutshell, he says that when doing local SEO, instead of targeting a keyword that represents an industry like "hardware store los angeles", he says to target keywords that represent products like "ball point...
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Had A Bad Experience Marketing On Google? The Problem Is There’s Not Enough People That Know What They’re Doing.

The biggest problem in internet marketing is that there aren't enough people that know what they're doing. Wall Street Journal recently put out an article detailing how big companies like Reach Local and Yodle are good at acquiring small business clients, but then the actual campaign work is done by automated software. And then when the...
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Are Filters The Future Of Search Engines?

Last Friday, Google announced a new filter that comes along with their search engine for when you're searching for local restaurants. The different options within the filter allow people to search for restaurants within their price range, whether the user only wants restaurants with good reviews to pop up, what food you want, and (my favorite)...
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