No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google’s goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers. So when big business breaks the Google SEO guidelines, no problem. Just like in real life, not everybody plays by the same rules.
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July 9, 2018
Why does clickbait exist? Because so many people click on it and it works.
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https://searchengineland.com/lets-face-it-clickbait-works-heres-how-to-use-it-to-your-advantage-296915
July 9, 2018
When it comes to negative SEO, i can’t remember a single time Google publicly admits, yes, this tactic works and hurts websites. They don’t do it. Makes them look bad. So when Google’s spokesman says the canonical negative SEO trick doesn’t work, I’m not surprised. It’s one of those things they will work on and figure out internally, but they can’t admit negative SEO is possible or effective.
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https://www.seroundtable.com/google-negative-seo-via-canonicals-redirects-25614.html
July 9, 2018
Good story on black hat SEO in Google Maps. My takeaway is that despite Google’s problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it’s not sustainable and I got tired of having to look for the next trick after getting shut down. White hat SEO might not get the results black hat SEO does, but it is sustainable, which is extremely necessary if you want to keep clients paying month in and month out for SEO.
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https://www.cnbc.com/amp/2018/04/13/google-maps-spam-fighters.html
April 6, 2018
Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.
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https://ahrefs.com/blog/white-hat-seo/
April 6, 2018
This is why there’s no McDonald’s of internet marketing. It’s hard. Changes all the time. And then there’s people that are experts in certain fields that are not as smart in other areas. Take Rand Fishkin. Brilliant when it comes to SEO and software. But not so much with advertising. I was agreeing with the 1st half of his article on why online ad campaigns fail. His premise is low engagement which equals over paying for clicks. Now, I don’t think low engagement is #1. It’s a factor. #1 for me on why ad campaigns fail is people using broad match with not enough negative keywords getting the wrong people to the website. But I totally disagree with Fishkin’s solutions to fix low engagement. He says companies should spend money to build their brand first. I mean, yeah, you could do that and it would work, but there’s so many simpler things you could do first like add a promotion into the text of the ad. Or set really low bids with a lot of keywords. Or better relevance in the ad in relation to the keywords you’re bidding on. All these things can lower cost of clicks without spending extra money on branding.
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https://moz.com/blog/why-paid-ads-fail
April 6, 2018
We’re now weeks away from non-mobile friendly websites disappearing from Google when people search on cell phones.
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https://searchengineland.com/google-move-sites-mobile-first-index-within-next-several-weeks-292660
