Google: Negative SEO Via Canonicals Redirects Don’t Really Work

Google: Negative SEO Via Canonicals Redirects Don’t Really Work

When it comes to negative SEO, i can’t remember a single time Google publicly admits, yes, this tactic works and hurts websites. They don’t do it. Makes them look bad. So when Google’s spokesman says the canonical negative SEO trick doesn’t work, I’m not surprised. It’s one of those things they will work on and figure out internally, but they can’t admit negative SEO is possible or effective.

Click Here To Read The Entire Article:
https://www.seroundtable.com/google-negative-seo-via-canonicals-redirects-25614.html

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These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

Good story on black hat SEO in Google Maps. My takeaway is that despite Google’s problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it’s not sustainable and I got tired of having to look for the next trick after getting shut down. White hat SEO might not get the results black hat SEO does, but it is sustainable, which is extremely necessary if you want to keep clients paying month in and month out for SEO.

Click Here To Read The Entire Article:
https://www.cnbc.com/amp/2018/04/13/google-maps-spam-fighters.html

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What Is Negative SEO And Why Does It Make Ranking Harder?

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By 2020, Voice Search Will Be 50% Of All Searches

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Responding To Reviews Get More Customers

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White Hat SEO: How to Play by the Rules and Win

White Hat SEO: How to Play by the Rules and Win

Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.

Click Here To Read The Entire Article:
https://ahrefs.com/blog/white-hat-seo/

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The #1 Reason Paid Ads (On Search, Social, and Display) Fail

The #1 Reason Paid Ads (On Search, Social, and Display) Fail

This is why there’s no McDonald’s of internet marketing. It’s hard. Changes all the time. And then there’s people that are experts in certain fields that are not as smart in other areas. Take Rand Fishkin. Brilliant when it comes to SEO and software. But not so much with advertising. I was agreeing with the 1st half of his article on why online ad campaigns fail. His premise is low engagement which equals over paying for clicks. Now, I don’t think low engagement is #1. It’s a factor. #1 for me on why ad campaigns fail is people using broad match with not enough negative keywords getting the wrong people to the website. But I totally disagree with Fishkin’s solutions to fix low engagement. He says companies should spend money to build their brand first. I mean, yeah, you could do that and it would work, but there’s so many simpler things you could do first like add a promotion into the text of the ad. Or set really low bids with a lot of keywords. Or better relevance in the ad in relation to the keywords you’re bidding on. All these things can lower cost of clicks without spending extra money on branding.

Click Here To Read The Entire Article:
https://moz.com/blog/why-paid-ads-fail

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Google to move more sites to mobile-first index in coming weeks

Google to move more sites to mobile-first index in coming weeks

We’re now weeks away from non-mobile friendly websites disappearing from Google when people search on cell phones.

Click Here To Read The Entire Article:
https://searchengineland.com/google-move-sites-mobile-first-index-within-next-several-weeks-292660

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SEO in 2018

SEO in 2018

This is how to do SEO in 2018. Focus on lots of specific, quality keywords. Check out one of our clients. A King’s Car Service in Minneapolis. They wanted to show up for Super Bowl keywords. And what makes them unique is they have a fleet of Teslas. So now they pop up #2 on Google for “tesla chauffeur super bowl”. As well as other specific keywords.

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2018 SEO Trends That Actually Move The Needle

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