Here Comes The Fake Videos, Too

Great article by The New York Times on the coming problems with fake video technology. And just as its become easier and easier to create your own website, within a few years, it’ll pretty easy for anyone to create a fake video. Not just using a person’s face, but their clothes, the rest of their body. My big fear is that kid’s will go nuts over this to bully other kids. The lines between reality and virtual reality are going to become even more blurry and I’m not sure what us parents are going to do to protect our kids from it.

Click Here To Read The Entire Article:
https://www.nytimes.com/2018/03/04/technology/fake-videos-deepfakes.html

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Study: Responding to reviews can improve paid-search conversion rates

Study: Responding to reviews can improve paid-search conversion rates

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars.

Click Here To Read The Entire Article:
https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418

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Automatically opt in search advertisers to native banner ads?

Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: “This feature enables advertisers to get additional high-quality traffic from non-search placements.” Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable. Banner ads should be renamed “accidental click ads”. CPM is only way they work.

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US: Youth Exodus From Facebook Accelerates

Facebook is bound to someday be the next MySpace because young people aren’t as likely to use it. Seems like each generation wants to have its own social media network. Don’t think Facebook is in danger of going out of business, since they can just buy all the social media networks that spring up like Instagram. If only the kids knew who owned Instagram.

Click Here To Read The Entire Article:
http://www.emarketer.com/newsroom/index.php/facebook-losing-younger-users-faster-pace/

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Big Companies Don’t Get Internet Marketing

This is why experts like myself do well. Because even big companies like AT&T don’t get internet marketing. Their subject in their email was: “Is it easy to find your business online?” It’s bad for two big reasons. 1) Unless you’re a big business with a known brand, you don’t want to be easily found. Why? Because easily found equals overpaying per click. And when you overpay per click, it equals less calls and customers. And 2) It’s not good to get the business owner focused on how often they pop up on search. Because it has nothing to do with whether they make money or not. Being found easily does not mean website clicks turn into calls. And does not mean calls turn into customers.

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Why Does Yelp Post Bad Reviews But Not Good Reviews?

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Left is Right & Up is Down

Left is Right & Up is Down

The lamentations of Aaron Wall. Makes some good points. What I learn from it though is that in the current landscape, it’s best to make money with Google instead of trying to compete with Google.

Click Here For Original Article:
http://www.seobook.com/up-up-down-down-left-right-left-right-b-a

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How Often Should I Do Email Marketing?

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Is Negative SEO Real?

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Future Of SEO Is Content And User Experience

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