Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: “This feature enables advertisers to get additional high-quality traffic from non-search placements.” Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable. Banner ads should be renamed “accidental click ads”. CPM is only way they work.

Facebook is bound to someday be the next MySpace because young people aren’t as likely to use it. Seems like each generation wants to have its own social media network. Don’t think Facebook is in danger of going out of business, since they can just buy all the social media networks that spring up like Instagram. If only the kids knew who owned Instagram.

Click Here To Read The Entire Article:
http://www.emarketer.com/newsroom/index.php/facebook-losing-younger-users-faster-pace/

This is why experts like myself do well. Because even big companies like AT&T don’t get internet marketing. Their subject in their email was: “Is it easy to find your business online?” It’s bad for two big reasons. 1) Unless you’re a big business with a known brand, you don’t want to be easily found. Why? Because easily found equals overpaying per click. And when you overpay per click, it equals less calls and customers. And 2) It’s not good to get the business owner focused on how often they pop up on search. Because it has nothing to do with whether they make money or not. Being found easily does not mean website clicks turn into calls. And does not mean calls turn into customers.

In my opinion, “siloing” or targeting long tail keywords is the last big oppurtunity in SEO. Yet most people that do SEO are not doing it. Probably because it’s time consuming and hard work.

http://www.bruceclay.com/blog/seo-siloing-for-competitive-advantage/