Category Archives: SEO

search engine optimization

Is Your Website Slow To Load? Google Could Soon Punish You

*This is only, currently for people accessing the internet with cell phones and other mobile devices. Google is now testing putting a "slow to load" icon next to websites that will be slow to load on cell phones. Obviously this would be bad for companies with slow websites, but you should be redesigning your websites so they're...
Read more

“Custom Audiences” Could Be The Next Big Thing

What is a "custom audience"? It's advertising to people who are already familiar to you. In other words, a custom audience is made up of a list of email addresses, or phone numbers, or physical addresses, etc. Facebook first tested a custom audience product back in 2013. Recently, it's been opened to the general public. The way the...
Read more

Small Businesses Not Branding Themselves Are Missing Out

It’s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave is much more likely to land a new client when the client is already familiar with our name and who we are. Statistically speaking, when you're advertising on Google and people have...
Read more

Google Links To Apps Instead Of Websites On Android For Musicians. Will This Happen For Other Industries?

Google's latest tinkering of their ecosystem is particularly noteworthy. Recent studies have shown that close to 90% of people access the internet on their cell phones with apps rather than actual browsers. So like, if someone wanted to go to Google.com, they're more likely to just tap on the Google app than open up their browser and...
Read more

People Do Not Like Stalker Ads

Have you ever gone to a website, leave the website, then see banner ads popping up all over the place for that website you've been on before? That happening is a new marketing technique called remarketing, which is great both for advertisers and consumers alike. I mean, if a consumer is going to have to...
Read more

How To Market If Customers You’re Targeting Don’t Have Money

From time to time people ask me what's the biggest problem in internet marketing today in 2014. My response is that our client's customers are broke and don't have money. Now, it's not like this in every industry. Business executives still need airport transportation. People still need important packages delivered ASAP. But other industries like home...
Read more