How to use long-tail keywords to build your short-tail rankings

How to use long-tail keywords to build your short-tail rankings

Really good SEO article. And yes, I’m starting to see this. Long tail keyword content getting a website ranked for competitive short tail keywords. I am seeing a correlation.

Click Here For Original Article:
https://searchengineland.com/use-long-tail-keywords-build-short-tail-rankings-284887

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New Findings Show Google Organic Clicks Shifting to Paid

New Findings Show Google Organic Clicks Shifting to Paid

New data shows Google has been successful in increasing CTR for ads and decreasing CTR for organic/SEO. In other words, Google wants less businesses getting customers for free and wants businesses to have to pay for ads to get customers. The SEO world we knew 5-10 years ago is never coming back, folks.

Click Here For Original Article:
https://moz.com/blog/google-organic-clicks-shifting-to-paid

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Google: Faking Article Dates Is An Old Trick

Google: Faking Article Dates Is An Old Trick

Haha, funny story on how marketing people, even at a well known place like Fast Company, don’t know how to do SEO. Changing the published dates on post to rank better lol. As if Google goes by that.

Google’s John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is “an old trick.” Of course, that implies whatever the trick is, that it is something Google already handles and using that technique does not help the page rank higher.

In short, someone was upset that Fast Company was changing the article publish date and datemodified code to say the article was written today, but it was written long ago. The person assumed it was helping the pages rank well but I doubt it was.

Click here for the rest of the original article:
https://www.seroundtable.com/old-google-seo-tricks-24461.html

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Survey results: Here’s what 376 marketers say is working in online marketing

Survey results: Here’s what 376 marketers say is working in online marketing

If you know you’re making someone money, you would know all about the ROI. You would be shouting from the rooftops about your ROI. And it’s easy to figure out ROI. An overwhelming majority of marketers saying they’re “not sure” about ROI tells me they don’t want to know what the ROI is. Because they think their ROI is bad. Crazy how people want to be paid for marketing work without putting any thought into whether their work actually does what it’s supposed to. It’s nuts!

THIS ABSOLUTELY BLOWS MY MIND. EXCERPT FROM SURVEY:
“Marketers are clueless when it comes to ROI. But how are those marketers defining success? Return on investment (ROI), arguably the single most important metric for gauging the profitability of a campaign, remains elusive for many marketers to measure. For each core online marketing strategy, we asked marketers what type of ROI they were seeing—and the top answer for nearly every strategy was “not sure.” The only strong exception to this rule was social media marketing, which 44 percent of marketers saw a positive ROI for. Otherwise, either marketers aren’t measuring their ROI rates consistently, or they don’t know how to do it.”

Click Here For Original Article:
https://marketingland.com/survey-results-heres-376-marketers-say-working-online-marketing-220219

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My Recent Depressing Realization about All This Crappy ‘Content Marketing’

My Recent Depressing Realization about All This Crappy ‘Content Marketing’

For all those in the writing business or journalism, this could be your profession’s future. Writing content specifically for SEO. And most don’t like it.

Click Here For Original Article:
http://screenwerk.com/2017/07/20/my-recent-depressing-realization-about-all-this-bad-content-marketing/

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What’s The Difference Between SEO and Search Advertising?

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Is Every Industry Different When Doing Marketing?

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New: Push To Text Buttons In Google Ads

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Why Am I Not On The 1st Page Of Google Anymore?

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What Is Audience Marketing?

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