January 9, 2018
The very, very underrated part of internet marketing. Valuable and unique deal offers to customers. I don’t know why so many businesses don’t put effort into coming up with deals for their internet ads. If you go into a mall, every store will have a sign in their window with some sort of deal. It should be the same way for your banner ads, websites, etc.
Click Here For Original Article:
https://marketingland.com/offers-cant-refuse-strategies-stand-black-friday-226398
January 9, 2018
New data shows Google has been successful in increasing CTR for ads and decreasing CTR for organic/SEO. In other words, Google wants less businesses getting customers for free and wants businesses to have to pay for ads to get customers. The SEO world we knew 5-10 years ago is never coming back, folks.
Click Here For Original Article:
https://moz.com/blog/google-organic-clicks-shifting-to-paid
January 9, 2018
One the best internet marketing stories I’ve read all year. That even internet marketing teams in big, publicly traded companies don’t know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who were looking for broad search terms. Absolute nuttiness. Clearly the marketing team failed at acquiring NEW customers. And the other thing that’s terrible is that I bet most of the 98% of sales they got of consumers searching their name, the company would’ve gotten those clicks for free through organic SEO. So most of their money was wasted. I say it over and over. Not enough people know how to do this stuff.
Click Here For Original Article:
https://www.econsultancy.com/blog/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms/
January 9, 2018
Some aspects of internet marketing are robot proof. Others aren’t. Optimization work on campaigns will probably be overtaken with AI. But the aspect of internet marketing that is 100% robot proof is the interaction, communication and strategy part with the business owner (client). AI will never replace that.
Click Here For Original Article:
https://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204
January 9, 2018
For those that write about internet marketing, this is the type of content we need more of. Content that tackles techniques and strategies for specific industries. Because every industry is different and what works for one industry might not work for another.
Click Here For Original Article:
https://searchengineland.com/ppc-challenge-selling-manufacturing-capability-vs-stock-products-282646
January 9, 2018
Approaching new world of banner ads is the fault of greedy publishers with their auto play video ads slowing down too many websites. Now companies in the browser business have no choice but to police the quality of banner ads because if they don’t we’ll eventually see majority adoption for ad blocking software. This all equals less money to be made because publishers were too concerned with making a buck as quick as possible, not caring that they could be risking the long term viability of their business model.
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January 9, 2018
For all the new bells and whistles Google is creating for advertisers and businesses, there’s been zero focus on the biggest potential game changer. Which is lowering cost of ads, which would make people more money off their ad dollars. But why would Google want to lower the ad cost? That’s the opposite of what they want. I feel there’s not enough excitement and focus from marketers to do this. To lower the cost of ads. All the buzz I see and read about is everything, except lowering the cost. It baffles me. Lowering the cost and making customers more money off of want their currently is the top, top, top, top thing that increases the marketers value. My theory is that not enough marketers realize they’re in the casino business. Where the only reason why somebody gives you money is because they hope to walk away with even more. But that could be a sign that too many marketers in the industry do not make their customers money because they lack skills, experience, knowledge, etc. So if you’re a marketer that struggles to make someone money, making someone money is not what you would want to focus on. Instead, the big buzz right now is on all kinds of identity ads. My main point is that this current climate creates oodles of opportunity for those marketers that are able to make people money. Because that’s the only thing business owners care about. They don’t care about native ads, or audience targeting, or evergreen content. They care about making more money. That’s it. Right now, ton of demand. Not enough supply of people that know how to do it.
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