Not very cool Newsweek. Manipulating website activity to get more ad money. They thought they wouldn’t get caught??

Click Here To Read The Entire Article:
https://martechtoday.com/ad-fraud-allegations-continue-besiege-newsweek-media-group-212177

I’ve been saying this for years now, but finally read an article of someone else catching on that Yelp’s ads don’t produce the same calls that their free listings do. And it’s funny how Yelp makes it really hard to track the results of the ads. Once more business owners become aware of this, their sales will drop dramatically and as a business, they could be in trouble. Their ads don’t work. And the only reason their free listings get calls is because they sometimes pop up on Google because Google would rather have a review website like Yelp popping up than a business because Google wants businesses to have to pay for advertising to be on Google.

Click Here To Read The Entire Article:
https://searchengineland.com/yelp-ads-worth-paying-case-study-292521

Most people know about the problems with fake news and click bait. But it’s 2018 and we have new issues. Such as fake websites with bots with the sole purpose of draining the banner ad budgets of businesses. And there’s tons of fake websites. Guru Larry Kim wrote a good article and how to combat it. That because there’s so many fake sites with new ones popping up everyday, the best thing to do is cherry pick a custom placement list with legit websites. Takes more work. But otherwise, you risk paying money for robots looking and clicking on your banner ads.

Click Here To Read Entire Article:
https://www.wordstream.com/blog/ws/2018/01/03/display-network-click-fraud