Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Yext begins to verticalize local business listings syndication with ‘Yext for Food’

I have no clue why investors give Yext money. First they trick customers into thinking their product has value towards improving SEO. Now they go from, we’re going to make sure all your data is accurate in all this website directories to, oh, we’re going to make our own website directory lol. Not smart. Almost all traffic to these website directories come from search engines. And you better believe that if there is any money to be made in these website directories, that Google is going to do it themselves and devour the market. They control the website traffic to these sites, so if they want to steer it to themselves, they can. I can’t see Yext staying in business long term because they live off of perception, not actual value.

Click Here For Original Article:
https://searchengineland.com/yext-begins-verticalize-local-business-listings-syndication-yext-food-284693

Read More
Snapchat’s Status Among Teens Notches Another Gain

Snapchat’s Status Among Teens Notches Another Gain

History has shown so far it’s almost impossible for social media websites to stay on top forever. So far, Facebook has done it because they buy out their competitors like Instagram and Pinterest. Snapchat seems to be the next threat they might be looking to buy as recent study shows teens prefer Snapchat 47% to Facebook 9%.

Click Here For Original Article:
https://www.emarketer.com/Article/Snapchats-Status-Among-Teens-Notches-Another-Gain/1016615

Read More
6 ways IoT will make local search for SMBs scalable

6 ways IoT will make local search for SMBs scalable

IoT (aka internet of things, aka non computer devices that connect to the internet like watches, appliances, cars, etc.), the real value is starting to be revealed. Seems that IoT can help internet marketing not just by having more devices to serve ads on. Seems the key value could be collecting offline data about users. When someone is working out, when their car has broken down, when they’re cooking. This offline data could lead to a gold mine of targeting options for banner ads and even search ads. The caveat though is how the public responds to this data collection and whether they’re cool with it. They might not be, but we’ll see!

Click Here For Original Article:
https://searchengineland.com/6-ways-iot-will-make-local-search-smbs-scalable-283750?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

Read More
Commercial Break? Many Just Reach for Another Device

Commercial Break? Many Just Reach for Another Device

Future of push advertising? Banner ads on apps. Main problem with almost all push ads is that it’s very hard to capture the audience’s attention. TV ads, online video ads, people turn away to another device or browser. Banner ads on websites may not get noticed. But on an app where the user’s full attention is, on a small screen, a static banner ad has the best chance to capture attention. Ads on apps are the gold standard.

Click Here For Original Article:
https://www.emarketer.com/Article/Commercial-Break-Many-Just-Reach-Another-Device/1016595

Read More
Spotify launches self-serve platform for audio ad campaigns

Spotify launches self-serve platform for audio ad campaigns

Just as I predicted, here come the audio ads for small business!

Click Here For Original Article:
https://martechtoday.com/spotify-launches-self-serve-platform-audio-ad-campaigns-204594?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

Read More
The YouTube Ads perk you didn’t know existed

The YouTube Ads perk you didn’t know existed

I’ve been predicting for awhile that in 3-5 years, consumers will expect all businesses to have video content, just as much as they expect a website. And Google is starting to make a big move to speed that process along. In select markets, for $150, Google is now offering a local production crew to make a video for you, plus $150 in advertising credit. That’s a really great deal. Similar to Customwave’s pay for $100, get a website free and $100 of ad credit. There haven’t been a lot of technological advances this year that I’ve been impressed with, but this does impress. It could be big.

Click Here For Original Article:
https://searchengineland.com/youtube-ads-perk-didnt-know-existed-282420

Read More
Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Google is really pushing the https.

Click Here For Original Article:
https://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907

Read More
Facebook debuts Watch, its home for original shows

Facebook debuts Watch, its home for original shows

Now Facebook is getting into the streaming business. More specifically, the digital channel business. Everybody with a streaming service is sort of like the new “channel”. This is where we’re heading. You’re not going to pay a cable company or satellite dish company per month for a bundle. You’re going to pay different streaming channels a la carte. Which is wonderful for everybody except the middle man cable and dish companies.

Click Here For Original Article:
https://marketingland.com/facebook-debuts-watch-home-original-shows-221513

Read More
Amazon already has its eye on the car repair market, and auto shops should be worried

Amazon already has its eye on the car repair market, and auto shops should be worried

It looks like Amazon is experimenting with the idea of bundling local services with products. My opinion, I think they’d be better off selling advertising on their website. If there was more money to be made partnering with local services, Google would already be doing it. But they’re not.

Click Here For Original Article:
https://www.aol.com/article/finance/2017/07/25/amazon-already-has-its-eye-on-the-car-repair-market-and-auto-sh/23047655/?ncid=txtlnkusaolp00000058

Read More
AI IS MAKING IT EXTREMELY EASY FOR STUDENTS TO CHEAT

AI IS MAKING IT EXTREMELY EASY FOR STUDENTS TO CHEAT

The current model that schools use is broken and obsolete. the idea that using technology to do work is somehow cheating is a joke. now schools have a bigger problem with the rise of AI, making it much more difficult to detect tech help. instead of rejecting tech as cheating, schools should be teaching application of it and better ways to use it. in internet marketing, there’s a ton of content on the subject. tons of data. but people pay me money for the application of it. tons of internet marketing stuff, but how the heck do you put it to use? that’s why i get paid. instead of students being forced to do work without tech, students instead should be figuring out what’s the best application of tech in getting the work done in the fastest and highest quality.

Click Here For Original Article:
https://www.wired.com/story/ai-is-making-it-extremely-easy-for-students-to-cheat/

 

Read More