How Close Are We to Search Engine Marketing Running Itself?

How Close Are We to Search Engine Marketing Running Itself?

Internet marketing agencies won’t be automated out of existence. Biggest reason is because AI isn’t and won’t ever be capable to mastering the strategy and creative part of what we do. AI will actually help us do our job better, but won’t replace.

Click Here For Original Article:
https://www.bruceclay.com/blog/search-engine-marketing-automation/

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Think calls are dying? The data says they’re not

Think calls are dying? The data says they’re not

Phone calls to businesses are increasing. Which makes sense due to a majority of people accessing the internet with their phone, rather than a computer. So with the phone in their hand already, and most websites having a call button that you push and then the # automatically pops up in the dial pad and behold! More calls.

Click Here For Original Article:
https://marketingland.com/think-calls-dying-data-says-theyre-not-228368

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CEO who forged court order to get Google to remove defamation faces prison

CEO who forged court order to get Google to remove defamation faces prison

Outsourcing web work is cheap, but there’s real danger and risk in doing it. Main risk is that the laws of the USA don’t apply to people in other countries. Really crazy story.

Click Here For Original Article:
https://searchengineland.com/ceo-forged-court-order-get-google-remove-defamation-faces-prison-282946

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This is THE #1, HUGE, GOLDEN opportunity in internet marketing

This is THE #1, HUGE, GOLDEN opportunity in internet marketing

This is THE #1, HUGE, GOLDEN opportunity in internet marketing: making video content for frequently asked questions, popping up in top 3 in all of Youtube, to build trust and brand. Mark my words, in the next 3-5 years, consumers will expect businesses and organizations to have video content the same way they expect you to have a website. And even today, people search on Youtube instead of Google because they want video for their search instead of a website. Look at this screenshot. I pop up #1 for “Why am I not on the 1st page of Google anymore”. It’s a term a lot of businesses wonder about. And look how it tricks people into thinking I’m a genius haha. Grab that open land on Youtube now. Gobble it up before everybody else does in the next few years. If long tail, specific searches are the future, it makes sense that if there is a video that addresses their search, a consumer could prefer that over a website.

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The Next Big Thing: Digital Personal Assistants

The Next Big Thing: Digital Personal Assistants

I disagree on the idea that voice search is going to do away with traditional search. Especially in industries I work with. For a lot of businesses that are advertising on search to get more customers, the vast majority of customers want visuals before calling said businesses. And visuals are something voice search doesn’t offer. If you’re dropping money on something like fixing your A/C, remodeling your kitchen, booking a limo to prom, you’re going to want to see pictures. So until voice search magically has visuals pop up out of thin air, traditional search will be sticking around.

Click Here For Original Article:
https://www.stonetemple.com/digital-personal-assistants-next-big-thing/

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Offers they can’t refuse: Strategies to stand out on Black Friday

Offers they can’t refuse: Strategies to stand out on Black Friday

The very, very underrated part of internet marketing. Valuable and unique deal offers to customers. I don’t know why so many businesses don’t put effort into coming up with deals for their internet ads. If you go into a mall, every store will have a sign in their window with some sort of deal. It should be the same way for your banner ads, websites, etc.

Click Here For Original Article:
https://marketingland.com/offers-cant-refuse-strategies-stand-black-friday-226398

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How blockchain will impact search marketing

How blockchain will impact search marketing

Blockchain. It’s going to be a really big deal. But I’m skeptical that it’s a threat to Google being the middle man for making money on banner ads. 2 main values Google brings to the the table is the bundle of websites in their network. Like Walmart, Google leverages their volume to drive down the cost of ads for advertisers. And the 2nd main value is that Google makes it easy for website owners for ads to be sold and to get paid either by click or thousand views. Sure, it’s possible website owners could sell ads on their own using Blockchain, but it would take a lot more work.

Click Here For Original Article:
https://searchengineland.com/blockchain-will-impact-search-marketing-industry-282998?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

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Consumers Concerned About IoT Device Hacking

Consumers Concerned About IoT Device Hacking

Definitely the big concern of IoT (internet connected devices): computers and servers routinely get hacked. So what’s stopping hackers from hacking connected devices like cars, security systems, etc. It’s a problem and needs to be addressed before IoT becomes more accepted.

Click Here For Original Article:
https://www.emarketer.com/Article/Consumers-Concerned-About-IoT-Device-Hacking/1016652

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Google just bought a podcast app cofounded by former Netflix executives

Google just bought a podcast app cofounded by former Netflix executives

I think Google might be wanting to create an audio (and possibly video), version of Twitter. Which means the main goal is creating a new place to sell online ads haha.

Click Here For Original Article:
http://www.businessinsider.com/google-acquires-podcast-app-60db-2017-10

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Google to give $1 billion to nonprofits and help Americans get jobs in the new economy

Google to give $1 billion to nonprofits and help Americans get jobs in the new economy

The job market is really going to be changing in the next few years as companies are trying to automate as many tasks as possible. Really nice of Google to give money to non profits to try and help people pick of digital skills that are going to be necessary.

Click Here For Original Article:
https://www.usatoday.com/story/tech/2017/10/12/google-give-1-billion-nonprofits-help-americans-get-jobs-new-economy/756703001/

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