July 9, 2018
One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having “thousands” of small business clients. Congrats!
Click Here To Read The Entire Article:
https://www.usatoday.com/story/news/pr/2018/05/10/gannett-acquire-digital-marketing-software-company-wordstream-inc/34756379/
No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google’s goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers. So when big business breaks the Google SEO guidelines, no problem. Just like in real life, not everybody plays by the same rules.
Click Here To Read The Entire Article:
Read More
July 9, 2018
This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It’s the same thing as express. And it won’t work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses can be put in a box and here’s what they are, but the reality is almost every business is unique and different and what works for one, may not work for the other.
Click Here To Read The Entire Article:
https://searchengineland.com/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710
Facebook’s F8 developer conference is in the books. For me the big takeaway is rolling the dice again because of their privacy scandal. In a few months, Facebook users will have an option to “clear history”. Which basically means to erase browsing data. Which would then cause advertisers to not be able to use it and make the ads less effective. But clearing history has to be manually done by users and Facebook is gambling that most people won’t take the time to consistently do it. We’ll see what people do when it rolls out!
Click Here To Read The Entire Article:
https://www.f8.com/
July 9, 2018
Why does clickbait exist? Because so many people click on it and it works.
Click Here To Read The Entire Article:
https://searchengineland.com/lets-face-it-clickbait-works-heres-how-to-use-it-to-your-advantage-296915
July 9, 2018
When it comes to negative SEO, i can’t remember a single time Google publicly admits, yes, this tactic works and hurts websites. They don’t do it. Makes them look bad. So when Google’s spokesman says the canonical negative SEO trick doesn’t work, I’m not surprised. It’s one of those things they will work on and figure out internally, but they can’t admit negative SEO is possible or effective.
Click Here To Read The Entire Article:
https://www.seroundtable.com/google-negative-seo-via-canonicals-redirects-25614.html
July 9, 2018
As if SEO wasn’t hard enough already, negative SEO has been increasing. Which isn’t surprising, because if the main problem is lack of real estate on the 1st page, the best solution is how do you take out your competitor’s? Well, traditionally, negative SEO has revolved around sending bad links to the target website. But now it’s started to evolve into using canonical tags, which are really, really hard to detect. What the heck does that mean? It means if you’re doing negative SEO, you build a bad website and use a canonical tag to point to a competitor’s website, showing association, and with association and with the negative website being bad, it sinks the competitor’s site. It’ll be interesting to see what Google does to stop this.
Click Here To Read The Entire Article:
https://www.billhartzer.com/pages/undetectable-negative-seo-attack-uncovered/
July 9, 2018
As predicted, the government is using the Facebook “scandal” to try and get it’s hooks in to regulating the internet, similar to what Europe is doing with GDPR. It’s not needed.
Click Here To Read The Entire Article:
https://marketingland.com/senators-introduce-privacy-bill-of-rights-to-protect-consumer-data-238552
Great article by The New York Times on the coming problems with fake video technology. And just as its become easier and easier to create your own website, within a few years, it’ll pretty easy for anyone to create a fake video. Not just using a person’s face, but their clothes, the rest of their body. My big fear is that kid’s will go nuts over this to bully other kids. The lines between reality and virtual reality are going to become even more blurry and I’m not sure what us parents are going to do to protect our kids from it.
Click Here To Read The Entire Article:
https://www.nytimes.com/2018/03/04/technology/fake-videos-deepfakes.html
July 9, 2018
Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars.
Click Here To Read The Entire Article:
https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418
