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6 ways IoT will make local search for SMBs scalable

January 9, 2018

6 ways IoT will make local search for SMBs scalable

IoT (aka internet of things, aka non computer devices that connect to the internet like watches, appliances, cars, etc.), the real value is starting to be revealed. Seems that IoT can help internet marketing not just by having more devices to serve ads on. Seems the key value could be collecting offline data about users. When someone is working out, when their car has broken down, when they’re cooking. This offline data could lead to a gold mine of targeting options for banner ads and even search ads. The caveat though is how the public responds to this data collection and whether they’re cool with it. They might not be, but we’ll see!

Click Here For Original Article:
https://searchengineland.com/6-ways-iot-will-make-local-search-smbs-scalable-283750?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

Commercial Break? Many Just Reach for Another Device

January 9, 2018

Commercial Break? Many Just Reach for Another Device

Future of push advertising? Banner ads on apps. Main problem with almost all push ads is that it’s very hard to capture the audience’s attention. TV ads, online video ads, people turn away to another device or browser. Banner ads on websites may not get noticed. But on an app where the user’s full attention is, on a small screen, a static banner ad has the best chance to capture attention. Ads on apps are the gold standard.

Click Here For Original Article:
https://www.emarketer.com/Article/Commercial-Break-Many-Just-Reach-Another-Device/1016595

New Findings Show Google Organic Clicks Shifting to Paid

January 9, 2018

New Findings Show Google Organic Clicks Shifting to Paid

New data shows Google has been successful in increasing CTR for ads and decreasing CTR for organic/SEO. In other words, Google wants less businesses getting customers for free and wants businesses to have to pay for ads to get customers. The SEO world we knew 5-10 years ago is never coming back, folks.

Click Here For Original Article:
https://moz.com/blog/google-organic-clicks-shifting-to-paid

January 9, 2018

Spotify launches self-serve platform for audio ad campaigns

Just as I predicted, here come the audio ads for small business!

Click Here For Original Article:
https://martechtoday.com/spotify-launches-self-serve-platform-audio-ad-campaigns-204594?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

January 9, 2018

Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms

One the best internet marketing stories I’ve read all year. That even internet marketing teams in big, publicly traded companies don’t know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who were looking for broad search terms. Absolute nuttiness. Clearly the marketing team failed at acquiring NEW customers. And the other thing that’s terrible is that I bet most of the 98% of sales they got of consumers searching their name, the company would’ve gotten those clicks for free through organic SEO. So most of their money was wasted. I say it over and over. Not enough people know how to do this stuff.

Click Here For Original Article:
https://www.econsultancy.com/blog/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms/

Report: The future of paid-search marketing is machine learning and AI

January 9, 2018

Report: The future of paid-search marketing is machine learning and AI

Some aspects of internet marketing are robot proof. Others aren’t. Optimization work on campaigns will probably be overtaken with AI. But the aspect of internet marketing that is 100% robot proof is the interaction, communication and strategy part with the business owner (client). AI will never replace that.

Click Here For Original Article:
https://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204

The PPC challenge of selling manufacturing capability vs. stock products

January 9, 2018

The PPC challenge of selling manufacturing capability vs. stock products

For those that write about internet marketing, this is the type of content we need more of. Content that tackles techniques and strategies for specific industries. Because every industry is different and what works for one industry might not work for another.

Click Here For Original Article:
https://searchengineland.com/ppc-challenge-selling-manufacturing-capability-vs-stock-products-282646

Google: Faking Article Dates Is An Old Trick

January 9, 2018

Google: Faking Article Dates Is An Old Trick

Haha, funny story on how marketing people, even at a well known place like Fast Company, don’t know how to do SEO. Changing the published dates on post to rank better lol. As if Google goes by that.

Google’s John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is “an old trick.” Of course, that implies whatever the trick is, that it is something Google already handles and using that technique does not help the page rank higher.

In short, someone was upset that Fast Company was changing the article publish date and datemodified code to say the article was written today, but it was written long ago. The person assumed it was helping the pages rank well but I doubt it was.

Click here for the rest of the original article:
https://www.seroundtable.com/old-google-seo-tricks-24461.html

The YouTube Ads perk you didn’t know existed

January 9, 2018

The YouTube Ads perk you didn’t know existed

I’ve been predicting for awhile that in 3-5 years, consumers will expect all businesses to have video content, just as much as they expect a website. And Google is starting to make a big move to speed that process along. In select markets, for $150, Google is now offering a local production crew to make a video for you, plus $150 in advertising credit. That’s a really great deal. Similar to Customwave’s pay for $100, get a website free and $100 of ad credit. There haven’t been a lot of technological advances this year that I’ve been impressed with, but this does impress. It could be big.

Click Here For Original Article:
https://searchengineland.com/youtube-ads-perk-didnt-know-existed-282420

January 9, 2018

Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Google is really pushing the https.

Click Here For Original Article:
https://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907