Google and other search engines still get the vast majority of website traffic but according to a recent study done by Shopify, their results showed that AI traffic converted more than twice as well as the search traffic. Which would make the AI traffic more valuable.

When AI platforms like ChatGPT, Claude, Grok, etc list websites for people looking for local businesses, the AI will usually make recommendations on who to go with. So the key is to add as much specific content to the website as possible because this data is able to equip the AI with information on how it can persuade customers to contact you.

Happy to announce that Customwave is now building websites that include click to text message buttons for mobile devices that make it super easy for customers to contact our clients via text message.

Most of the time when people talk about hitting a home run in SEO they’re talking about technical aspects or some secret. But increasingly, I’m seeing big value in being creative with what words you target and go after. And particularly if you can spot trends in your industry on words that marketers don’t really compete for but customers are increasingly using in searches.

More and more clients are going out of their way and telling me it’s becoming more common to ask a caller or customer how they found them and the reply is, they were found off Chat or Claude or some other AI app.

Having a differentiator between your website and your competition’s websites is the single biggest thing. Someday everyone will be using these AI tools so you need to be doing something different that’s effective.

I talk about what I see as the 3 biggest changes to SEO going into next year which is how AI is changing how content is done, also changing link building and how to build social proof and also how AI agents will be changing things.

The period we’re in right now really reminds me of the early days of Google when almost everybody has heard of the name and people are starting to experiment with it and use it. And just like in the early days of Google, the sooner you start trying to get your website in there, the better. It will only get harder down the road.

With AI, Customwave is now able to create custom video to articulate how your business brings value to your customers.

Google will start to roll out a big update in April 2026 to it’s Chrome browser, that a majority of people use, that will make the browser’s default setting requiring SSL to access websites. In other words, if your website does not have SSL set up, then most won’t be able to go on your website.