For those in the SEO industry, for years it’s been said come up with long form text and information and “evergreen” content, but for local small business customers, the truth, is they never read it and don’t care. So now with AI we’re still being told that content matters most but to come up with content people actually want. But what content do they want? For us, we want to come up with different examples of customers our clients can work with which act as short, bite size answers to questions people might search in Google or ChatGPT or Claude or Grok. But it’s a question I’m going to continue to ask myself as time goes on because I think whoever masters figuring out content customers actually want to see will do the best in SEO.