Positive Reviews and an overall good reputation online directly improve the conversion rate from website clicks to phone calls/emails/texts (leads). And this survey done by Bright Local shows most of the time, all you need to do is ask your customers. Especially for businesses spending a good amount of money on marketing and advertising, it’s worth the time to get those good reviews.

http://searchengineland.com/70-consumers-will-leave-review-business-asked-262802