This is the future of link building in SEO. Brand new “anchor share” button for mobile AMP websites.

http://searchengineland.com/google-makes-easier-see-share-publishers-real-urls-amp-pages-268699

Reached a very interesting tipping point in SEO. Client has been ranking #1 since 2010 for “parking lot lighting los angeles”, mostly due to having the domain parkinglotlightinglosangeles.com. That’s 7 years of #1 dominance. But now their main flagship website efficientlightingandelectric.com out ranks it. PLUS, the website shows up TWICE. And their flagship website outranks parkinglotlosangeles.com because of all of the short blogs we’ve been doing to produce content. And notice how both blogs don’t feature titles of “parking lot los angeles”. This could prove my theory that lots of content, focusing on specific, “long tail” keywords can eventually help a website rank for popular, highly competitive keywords. All without link building. Could it be that Google wants to reward websites that have lots of “answers” to user’s queries? I think the answer is yes. And I think this is where SEO is heading and has been heading. Content for specific keywords. Currently, link building does matter, but I predict that in a few years it’ll be obsolete. Internet traffic continues to trend mobile. Close to 60% mobile according to comscore. And people don’t link to websites on cell phones. They push the share button on their apps (which is easy to game the system). Therefore I think the main areas to focus on is having as many “answers” or content for specific keywords as possible and also having the right user engagement on the website. For example, if Google sees that there’s a high percentage of people that go on a parking lot lighting website and click the call button or contact page button, that’s affirmation that the user liked the content and therefore Google should rank it better. User engagement like that. Every different type of website will have different context of what positive user engagement is, but I think Google will eventually be able to figure it out.

Yup. RLSA (remarketing lists for search ads) is not what a lot of people make it out to be. It’s basically a more expensive way of doing remarketing and people in the industry are starting to catch on. It’s not that RLSA is bad or overrated. It’s just not for small businesses. It’s for big companies that have big brands and tons of traffic and they don’t care if they overpay for acquisition of customers through remarketing.

http://searchengineland.com/three-well-meaning-paid-search-optimizations-might-kill-performance-266550

This could be the future of SEO. Creating videos for valuable, specific keywords. What’s better: writing content for keywords (which tons of marketers are doing)? Or making a videos for keywords (which very few marketers are doing). And if you’re searching for something, which content is more palatable to consume: reading words or watching video? Note how within 2 weeks, my “How To Stop Banner Ads From Being On Fake News” video already ranks #5 all across America. My dream for small business clients would be to film video specifically for keywords they want to rank for and we edit the video to make it look presentable. For instance, we could have a client based in Seaford, NY film video footage of a business executive riding in a SUV to JFK Airport. And it would be perfect to rank organically for “executive suv car service seaford ny”. And I don’t have stats, but I have an educated guess that video content that matches what the user is searching for has a higher click to contact conversion rate than regular text and pictures.

This has been predicted for awhile, but now Google is officially rolling it out. If you want to rank through SEO on mobile, you have to have a responsive or mobile website.

Google begins mobile-first indexing, using mobile content for all search rankings