I just read a report from Nielsen saying that online reviews by both professional critics and consumers is more trusted than any other form of internet advertising.
For more evidence on why online reviews are important, I wrote a piece back in June of 2011 on Pew Research's discovery that 58% of people who...
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Where Should Your Internet Marketing Dollars Go Right Now?
I wanted to make a quick summary on what internet marketing techniques are perfect to invest in right now. Which ones are too experimental and would be better to invest in the future. And which marketing techniques you've missed the boat on and you're too late.
It's Too Late
-SEO: People had gangbuster success with SEO in...
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Your Leads Are Worthless Without Doing The Following
So, for local small businesses, it's all about getting phone calls, right? Usually. Most of the time. But not always. Generating sales leads is phenomenal. It's absolutely a good thing. But what happens if these calls don't translate into the client increasing their sales?... The “Scam” Is Back
File this next topic under subjects that people don't care too much about until it actually happens to them. But I'll continue to say that online reputation management should be a company's #1 priority when it comes to internet marketing. Offline reputation seems pretty important to people, and i would venture to say that online...
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It’s Too Easy To Damage Reputations Online
It's getting too easy to damage someone's reputation online. For an example of what i'm talking about, check out this story of a woman scorned serving a cold dish of revenge to her ex.
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