Value of a #1 Google Ranking Down 37% in Two Years?

Value of a #1 Google Ranking Down 37% in Two Years?

Complicated question, but I think organic, SEO, click through rates are down because of the public’s growing acceptance of ads at the top of the search engine. For years, there was proof of some people skipping the ads and going straight to the organic section. But my theory is that with Google loading the top with so many ads and pushing organic so far below, that consumers would rather give the ads a shot than scroll down to find the organic section. Thus making it even harder to make money off SEO.

Original Article:
http://www.wordstream.com/blog/ws/2017/04/26/google-ranking-click-through-rate

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Available NOW: Similar Audiences for Search Campaigns [Data]

Available NOW: Similar Audiences for Search Campaigns [Data]

Target similar audiences for search ad campaigns. Well, it’s about time Google! I’ve been waiting for this for a few years now. It’ll be interesting to see the cpc difference in better targeted clicks.

Original Article:
http://www.wordstream.com/blog/ws/2017/04/25/similar-audiences-for-search-campaigns

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What Are Native Ads? And Why I Think They Don’t Work

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Better Branding With Banner Ads = More Customers

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FCC Web Privacy Rollbacks: The Winners and Losers

FCC Web Privacy Rollbacks: The Winners and Losers

Huge news in internet marketing. what it means is ISPs will be able to sell banner ads based on people’s browser history. so if someone has gone on a courier website before, another courier company could choose that as a target option to advertise their banner ad to that person who’s been on a courier website before. verizon is best positioned here as theyve bought aol and their banner ad network.

Original Article:
http://www.foxbusiness.com/features/2017/03/30/fcc-web-privacy-rollbacks-winners-and-losers.html

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Abandoning Competitve Keywords

I think ive had my first big business breakthrough of the year. ive learned to abandon keywords like “flooring” or “auto repair” in search engine advertising. i’ve learned that it’s too hard to differentiate between people looking for information on flooring or auto repair versus people looking for a flooring service or auto repair service. so we’re going to go more exact match with keywords like flooring service or auto repair company or flooring anaheim or auto repair fairfax. some industries are protected from this like airport transportation companies and moving companies. because consumers don’t look up info on how to do airport transportation. it’s obvious. consumers don’t have to learn how to do moving. it’s obvious. consumers don’t have to learn how to do courier jobs. obvious. but a bunch of people try and learn how to redo their own floor. or learn how to fix their car. or learn how to sell their house. so in doing search engine advertising, you really have to separate how you do targeting based on if there’s tons of consumers trying to learn how to do the service or learn about a product. i can’t emphasize enough how big of a deal is. it’s basically the difference between half of the clicks being junk and not.

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AdWords Expanded Text Ads could get even longer with second description line test

AdWords Expanded Text Ads could get even longer with second description line test

And Google continues to increase ad space and decrease SEO space. Little bit, by little bit.

Original Article:
http://searchengineland.com/google-adwords-expanded-text-ads-second-description-line-test-270457

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Audio Ads Could Be Next Big Thing

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Better Pictures Will Get You More Customers

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Tailor Ads by Device or Audience with AdWords IF Functions

Tailor Ads by Device or Audience with AdWords IF Functions

The more you can customize ad messaging to the customer the better. I don’t think “IF Functions” for device or audience is going to be a huge game changer, but I think Google is on the right track.

http://www.wordstream.com/blog/ws/2017/02/07/adwords-if-functions

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