Category Archives: Pay Per Click

Is Your Website Slow To Load? Google Could Soon Punish You

*This is only, currently for people accessing the internet with cell phones and other mobile devices. Google is now testing putting a "slow to load" icon next to websites that will be slow to load on cell phones. Obviously this would be bad for companies with slow websites, but you should be redesigning your websites so they're...
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“Custom Audiences” Could Be The Next Big Thing

What is a "custom audience"? It's advertising to people who are already familiar to you. In other words, a custom audience is made up of a list of email addresses, or phone numbers, or physical addresses, etc. Facebook first tested a custom audience product back in 2013. Recently, it's been opened to the general public. The way the...
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Small Businesses Not Branding Themselves Are Missing Out

It’s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave is much more likely to land a new client when the client is already familiar with our name and who we are. Statistically speaking, when you're advertising on Google and people have...
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Breaking News: People Do Not Like Being Tricked!

Contently has done a study asking if people prefer traditional "banner ads" versus the trendy "native ads". For those that don't know the industry terminology, "banner ads" are regular website advertisements. It's a square or rectangle that's clearly an ad. "Native ads" are advertisements that are supposed to be similar to content on the page to trick...
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Gallup: 62% Of People Polled Say Social Media Has No Influence In Purchasing Decisions

Gallup recently did a poll asking consumers how much influence social media has on their purchasing decisions. 5% said social media has great influence. 30% said some influence. But a whopping 62% said social media has no influence at all on purchasing decisions. This is further evidence that social media marketing does not produce the...
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Google Links To Apps Instead Of Websites On Android For Musicians. Will This Happen For Other Industries?

Google's latest tinkering of their ecosystem is particularly noteworthy. Recent studies have shown that close to 90% of people access the internet on their cell phones with apps rather than actual browsers. So like, if someone wanted to go to Google.com, they're more likely to just tap on the Google app than open up their browser and...
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