Category Archives: Pay Per Click

79% Of People Surveyed Say They Trust Online Reviews As Much As Personal Recommendations

Yes, you read that right. And we all know in the small business world how important referrals are. Here's the full survey from Bright Local. If you are someone that is reading this right now, run a small business, are spending money advertising on Google or other places on the internet, it is essential that...
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Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users

T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the US, not...
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Does Display Advertising Work For Small Businesses?

Display advertising is very different than advertising on a search engine like Google. All the big websites like espn.com or foxnews.com have display advertising or picture ads on the website. For right now, I don't believe display advertising works for small businesses. And on the whole, display advertising should be a lot more effective right now than...
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People Who Say They Can Get You On The 1st Page Of Google Guaranteed With SEO Are Lying

Search Engine Optimization is The New Pyramid Scheme. I am so sick and tired of search engine optimization. Mostly because I'm sick of clients coming to me saying that someone solicited their business and told them all these wonderful tales that if they do x, y, and z, they'll be on the first page of Google...
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Most Local Florists Are Leaving Money On The Table

It's like this in almost every small business industry. There's only so much supply of internet marketers and way too much demand of all the millions and millions of small businesses that need help in just the most basic internet marketing needs. I read an infographic by vsplash that showed that despite the rough economy,...
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Video Ads On Facebook The Solution For Advertisers?

The short answer: Nope. All Facebook is doing here is putting lipstick on a pig. I've said this many times. Facebook's problem is that it's website is not a destination for where people go when they're looking for things. Google is one of them. Even yellowpages.com is one of them. Facebook's main problem is that the clicks...
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Where Should Your Internet Marketing Dollars Go Right Now?

I wanted to make a quick summary on what internet marketing techniques are perfect to invest in right now. Which ones are too experimental and would be better to invest in the future. And which marketing techniques you've missed the boat on and you're too late. It's Too Late -SEO: People had gangbuster success with SEO in...
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