Category Archives: Pay Per Click

Had A Bad Experience Marketing On Google? The Problem Is There’s Not Enough People That Know What They’re Doing.

The biggest problem in internet marketing is that there aren't enough people that know what they're doing. Wall Street Journal recently put out an article detailing how big companies like Reach Local and Yodle are good at acquiring small business clients, but then the actual campaign work is done by automated software. And then when the...
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Google Favors Brands In SEO. So Make Your Small Business A Brand With Banner Ads.

What I'm about to write about covers a lot of ground, so I want to summarize everything here and then go into greater detail on each point in future blog posts. -The consensus in the SEO community is that Google more and more is favoring brands when it comes to search engine optimization. Danny Sullivan of...
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Facebook Ads & Twitter Ads Don’t Produce Sales Leads? Duh.

Priceline.com CEO Darren Huston is quoted in Bloomberg in saying that spending money on Google ads has been great in increasing sales. But spending "an endless amount of money" on Facebook and Twitter, "there's nothing there." In other words, Google ads lead to increased sales. Facebook and Twitter ads don't. Why is that? First off, Facebook...
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Taco Bell Creates Best Ad Campaign I’ve Seen In Awhile

People love drama. It's one of the main things that attracts us to movies and TV. We love watching conflict. This Taco Bell advertisement does all this in their latest ad campaign. When watching the commercial, I'm first thinking how clever Taco Bell was at finding people named Ronald McDonald. Then I wondered if it...
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Will Advertising Be Acceptable On Wearables Like Smart Watches?

With internet connected devices that we can wear like smart watches, us marketers are entering into new territory. The knee jerk reaction is you think "oh cool, another device people use to connect to the internet. Increases ad inventory. Expands reach. Possibly drives down cost. Cool deal." But how accepting will people be of advertising...
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