Category Archives: Pay Per Click

Does Display Advertising Work For Small Businesses?

Display advertising is very different than advertising on a search engine like Google. All the big websites like espn.com or foxnews.com have display advertising or picture ads on the website. For right now, I don't believe display advertising works for small businesses. And on the whole, display advertising should be a lot more effective right now than...
Read more

People Who Say They Can Get You On The 1st Page Of Google Guaranteed With SEO Are Lying

Search Engine Optimization is The New Pyramid Scheme. I am so sick and tired of search engine optimization. Mostly because I'm sick of clients coming to me saying that someone solicited their business and told them all these wonderful tales that if they do x, y, and z, they'll be on the first page of Google...
Read more

Most Local Florists Are Leaving Money On The Table

It's like this in almost every small business industry. There's only so much supply of internet marketers and way too much demand of all the millions and millions of small businesses that need help in just the most basic internet marketing needs. I read an infographic by vsplash that showed that despite the rough economy,...
Read more

Video Ads On Facebook The Solution For Advertisers?

The short answer: Nope. All Facebook is doing here is putting lipstick on a pig. I've said this many times. Facebook's problem is that it's website is not a destination for where people go when they're looking for things. Google is one of them. Even yellowpages.com is one of them. Facebook's main problem is that the clicks...
Read more

Where Should Your Internet Marketing Dollars Go Right Now?

I wanted to make a quick summary on what internet marketing techniques are perfect to invest in right now. Which ones are too experimental and would be better to invest in the future. And which marketing techniques you've missed the boat on and you're too late. It's Too Late -SEO: People had gangbuster success with SEO in...
Read more

Where Small Business Is Marketing Online

The following list is from a survey done by MerchantCircle on where small businesses are spending marketing dollars this year: Facebook – 70.3% Google – 66.2% LinkedIn – 58.2% Google Places – 51.4% Yahoo – 49.2% Yahoo Local – 45% Twitter – 39.8% Citysearch – 39.7% Yellowbook – 39.3% Superpages.com – 33.3% Bing – 33.2% Yelp...
Read more