Category Archives: Pay Per Click

Marketers Win By Interpreting Change

Very thought provoking article on marketing: American Express CMO Jon Hayes explains that marketers win not by having best technology or knowing how to talk to consumers the best. He says marketers win when they're able to best interpret changes in technology to figure out how best to use it. And interpreting changes in...
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By End of 2015, Half Of Google’s Search Advertising Money Will Come From Cell Phones

By the end of 2015, half of Google's search advertising money will come from clicks from smartphones. Soon after that, the majority of their money will come from smartphones. And everyday, I see some small business have a website that doesn't show up properly on a cell phone. Let me make myself clear: how...
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US Teens Use XBOX ONE & PS4 More For Internet Than Video Games

When I read the headline from eMarketer, I was stunned. The retail price of an XBOX One is $500 and the Playstation 4 is $400. Yet, teenagers are using these video game consoles more for internet use on their TV more than the video games themselves. What this tells me is that their is tremendous...
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What Makes A Website “Good”? Might Not Be What You Think

Back in 2003, Customwave originally started as a web design company where small businesses wanted us to design the nicest looking, fanciest websites. Why? Because the theory was back then that the nicer the website looks, the more likely the potential customer turns into a customer. But in 2014, things have changed. What makes a website "good",...
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Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
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79% Of People Surveyed Say They Trust Online Reviews As Much As Personal Recommendations

Yes, you read that right. And we all know in the small business world how important referrals are. Here's the full survey from Bright Local. If you are someone that is reading this right now, run a small business, are spending money advertising on Google or other places on the internet, it is essential that...
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Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users

T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the US, not...
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