January 9, 2018
Can’t emphasize enough that the old way of doing SEO is over. Going after specific, low competition keywords is the only way to go now for consistent results. And it’s a big opportunity too!
Click Here For Original Article:
https://ahrefs.com/blog/keyword-strategy/
January 9, 2018
The biggest value an agency brings to the table with search advertising is the negative keyword work. Great article on how the work changes, in this case for accountants and CPAs.
Click Here For Original Article:
https://www.wordstream.com/blog/ws/2017/11/17/tax-reform-bill
January 9, 2018
I disagree on the idea that voice search is going to do away with traditional search. Especially in industries I work with. For a lot of businesses that are advertising on search to get more customers, the vast majority of customers want visuals before calling said businesses. And visuals are something voice search doesn’t offer. If you’re dropping money on something like fixing your A/C, remodeling your kitchen, booking a limo to prom, you’re going to want to see pictures. So until voice search magically has visuals pop up out of thin air, traditional search will be sticking around.
Click Here For Original Article:
https://www.stonetemple.com/digital-personal-assistants-next-big-thing/