July 9, 2018
This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It’s the same thing as express. And it won’t work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses can be put in a box and here’s what they are, but the reality is almost every business is unique and different and what works for one, may not work for the other.
Click Here To Read The Entire Article:
https://searchengineland.com/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710
It’s looking like in 2018, 82% of banner ads will be bought programmatically. In english, that means they will be bought with automated software. And I have a pretty good educated guess that there’s not many small businesses in that 82% that pay for programmatic software. My point is that in 2018, small businesses are still not sold on the value on banner ads.
Click Here To Read The Entire Article:
http://www.emarketer.com/newsroom/index.php/more-than-80-of-us-digital-display-ads-will-be-bought-programmatically-in-2018/