July 9, 2018
As if SEO wasn’t hard enough already, negative SEO has been increasing. Which isn’t surprising, because if the main problem is lack of real estate on the 1st page, the best solution is how do you take out your competitor’s? Well, traditionally, negative SEO has revolved around sending bad links to the target website. But now it’s started to evolve into using canonical tags, which are really, really hard to detect. What the heck does that mean? It means if you’re doing negative SEO, you build a bad website and use a canonical tag to point to a competitor’s website, showing association, and with association and with the negative website being bad, it sinks the competitor’s site. It’ll be interesting to see what Google does to stop this.
Click Here To Read The Entire Article:
https://www.billhartzer.com/pages/undetectable-negative-seo-attack-uncovered/
Great article by The New York Times on the coming problems with fake video technology. And just as its become easier and easier to create your own website, within a few years, it’ll pretty easy for anyone to create a fake video. Not just using a person’s face, but their clothes, the rest of their body. My big fear is that kid’s will go nuts over this to bully other kids. The lines between reality and virtual reality are going to become even more blurry and I’m not sure what us parents are going to do to protect our kids from it.
Click Here To Read The Entire Article:
https://www.nytimes.com/2018/03/04/technology/fake-videos-deepfakes.html
July 9, 2018
Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars.
Click Here To Read The Entire Article:
https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418