Optimizing your listings will continue to become more important and making sure your business has an Apple Maps listing is a must.

Google and the other search engines give a big rankings boost to websites that are updated with new and fresh content on a consistent basis. And this is a mistake that too many small businesses make. Most get the website built once, do the search engine optimization work done once and let the website sit there. But if you are creating new content on your website at least once a month, it’s a big factor in getting the search engines to start considering your website as an authority.

Presearch flips everything on it’s head. For years, it’s been Google making money off of everyone searching. Selling your data to make money. But with the power of blockchain, this new company called Presearch will pay you money via their PRE crypto currency token for using their search engine. And yes, you can convert the PRE crypto tokens into dollars once you collect enough of them. And Presearch also does not collect your data of what you’re searching. Presearch is a decentralized blockchain search engine that is run by the Presearch community.

In 2022, Customwave will help small businesses with their websites to accept Bitcoin and other cryptos as payment. We’ll also help to figure out other uses for it.

In 2022, Customwave will be helping small businesses use blockchain to market their business into web 3.0.

Google Maps now has a new feature that lets you add a deal or sale or promotion to your listing. It’s a big thing because it’s something that can differentiate your business from your competition. When you’re walking in a mall, every store has a sales sign in their window for a reason.

Dollar for dollar, search engine ads still produce better ROI than social media ads from Facebook. The main reason is that search engine ads have intent. People go on search engines to intentionally look for things. Facebook ads are basically banner ads, but they can have success because you can choose the types of people that see the ads. Search is more bottom of the funnel, people closer to being ready to buy vs social media ads which are more top of the funnel that usually take a while longer before they’re ready to buy.