November 13, 2016
I predicted years ago that we would eventually get to this point. Soon, it is about to come to pass. For dirt cheap cost, small businesses will soon have the ability to air TV commercials to people in their service area through cell phones and internet connected TVs. Imagine someone watching a football game on their TV through the ESPN app and a commercial for your local auto repair shop pops up? Same function as banner ads to build awareness and increase brand prestige, but better. Google, Facebook, Verizon owned AOL are beta testing different ways to roll it out. We’re probably 1-2 years away from most platforms rolling out of beta.
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November 13, 2016
For any businesses out there advertising on the internet, you are missing out by not offering new customers coupons or special deals. It makes a big difference is the lead to customer conversion rate. And make it TANGIBLE. Don’t be lazy and offer 20% off. Auto Repair shops: offer a coupon for 4 free oil changes. Airport trans companies: offer a rewards program like book 5 rides, get a 6th ride for free. The promotion is almost more important than the website itself.
Customwave Internet Marketing
Coupons Are A Major Influence. If you go into a mall, nearly every store has a sales sign or promotion. Yet, for most small business websites, they do not promote such deals or sales. They're missing the boat.
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chris@customwave.net
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November 13, 2016
This has been predicted for awhile, but now Google is officially rolling it out. If you want to rank through SEO on mobile, you have to have a responsive or mobile website.
Google begins mobile-first indexing, using mobile content for all search rankings
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November 13, 2016
Another common mistake (for businesses wanting phone calls). Don’t get tempted to utilize every type of ad extension the search engines offer. The main extension that matters more that all of them is the call button extension. If you utilize every ad extension, they will all rotate in and out. Choose quality over quantity.
November 13, 2016
Coming soon to america: germany chancelor angela merkel says search engines are distorting perception. guarantee that youll start hearing that from more politicians in the usa. merkels big beef is a lack of transparency of the algorithm that produces the search results. well, if the search engines were transparent, it’d be super easy to spam them and then search would lose its value. the real solution is to work with people that know seo and put out a lot of content that supports your position.
Angela Merkel: internet search engines are ‘distorting perception’
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November 13, 2016
Chicken or the egg: are 40% of top search results https (secured) because https helps seo rankings? or is 40% of top search results https because everybody in the industry is being told you need to be https for better results and more websites have then become https, with no direct seo benefit? internet marketing is very much so a copycat industry. id bet on more of the latter.