Recent Posts by Chris Schweppe

THIS IS WHY UBER IS SHADY

Normally, I keep my articles on the topics of internet marketing, but because we at Customwave have so many taxi and airport transportation clients, I felt that it's relevant to write about Uber. Right now, Uber is severely hurting the taxi industry. Why? Because of the way Uber hires independent contractors as drivers, they don't have to pay...
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Breaking News: People Do Not Like Being Tricked!

Contently has done a study asking if people prefer traditional "banner ads" versus the trendy "native ads". For those that don't know the industry terminology, "banner ads" are regular website advertisements. It's a square or rectangle that's clearly an ad. "Native ads" are advertisements that are supposed to be similar to content on the page to trick...
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By 2018, Internet Advertising Revenue Will Surpass TV Advertising Revenue

If I can point to one thing to show off how important website advertising is and will become, it's this eMarketer study forecasting that by 2018 digital or internet advertising revenue will surpass TV advertising revenue. So what can we learn from this? The goal of the vast majority of TV advertisers is branding and to build...
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For My Fellow Marketers: What To Spend Your Reading Time On

For marketers trying to learn internet marketing, there’s a lot of junk out there. By junk, I mean worthless internet marketing content. There’s a lot of theories out there that don’t hold up in reality. There’s a lot of dated and obsolete techniques that don’t work anymore in 2014. There’s a lot of worthless information that doesn't bring...
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Gallup: 62% Of People Polled Say Social Media Has No Influence In Purchasing Decisions

Gallup recently did a poll asking consumers how much influence social media has on their purchasing decisions. 5% said social media has great influence. 30% said some influence. But a whopping 62% said social media has no influence at all on purchasing decisions. This is further evidence that social media marketing does not produce the...
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