February 18, 2017
I predict that influencer marketing is going to be a thing that more and more businesses get involved in. So it makes sense for YouTube to try and recruit as many influencers as possible. Now, YouTube has found a new way for influencers to get paid.
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February 18, 2017
This is the future of link building in SEO. Brand new “anchor share” button for mobile AMP websites.
http://searchengineland.com/google-makes-easier-see-share-publishers-real-urls-amp-pages-268699
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February 18, 2017
The more you can customize ad messaging to the customer the better. I don’t think “IF Functions” for device or audience is going to be a huge game changer, but I think Google is on the right track.
http://www.wordstream.com/blog/ws/2017/02/07/adwords-if-functions
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February 18, 2017
I saw this wouldn’t last long term years ago when the concept was first hatched. Consumers do not like being tricked into clicking on ads. And as a result the conversion rates for these ads are lower than regular banner ads.
https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196
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February 18, 2017
Google shouldn’t have to worry about about selling ads on voice search. If a customer is looking to spend money somewhere, I can’t imagine them contacting a business without looking at a screen (where the ads will be).
http://searchengineland.com/future-paid-voice-search-monetizing-map-268301
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February 18, 2017
Google testing a new feature in Adwords where they automatically create new ads and ad groups without you knowing about it? Color me suspicious about this. This is the same Google that continues to shrink organic SEO real estate so they can make more money. Seems like having the wolf be in charge of the hen house.
http://searchengineland.com/google-launches-ads-added-adwords-pilot-know-far-268432
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