July 9, 2018
One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having “thousands” of small business clients. Congrats!
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https://www.usatoday.com/story/news/pr/2018/05/10/gannett-acquire-digital-marketing-software-company-wordstream-inc/34756379/
No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google’s goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers. So when big business breaks the Google SEO guidelines, no problem. Just like in real life, not everybody plays by the same rules.
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July 9, 2018
This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It’s the same thing as express. And it won’t work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses can be put in a box and here’s what they are, but the reality is almost every business is unique and different and what works for one, may not work for the other.
Click Here To Read The Entire Article:
https://searchengineland.com/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710