Just as I predicted, here come the audio ads for small business!
Click Here For Original Article:
https://martechtoday.com/spotify-launches-self-serve-platform-audio-ad-campaigns-204594?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost
January 9, 2018
January 9, 2018
Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms
One the best internet marketing stories I’ve read all year. That even internet marketing teams in big, publicly traded companies don’t know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who were looking for broad search terms. Absolute nuttiness. Clearly the marketing team failed at acquiring NEW customers. And the other thing that’s terrible is that I bet most of the 98% of sales they got of consumers searching their name, the company would’ve gotten those clicks for free through organic SEO. So most of their money was wasted. I say it over and over. Not enough people know how to do this stuff.
Click Here For Original Article:
https://www.econsultancy.com/blog/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms/
January 9, 2018
Some aspects of internet marketing are robot proof. Others aren’t. Optimization work on campaigns will probably be overtaken with AI. But the aspect of internet marketing that is 100% robot proof is the interaction, communication and strategy part with the business owner (client). AI will never replace that.
Click Here For Original Article:
https://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204
January 9, 2018
For those that write about internet marketing, this is the type of content we need more of. Content that tackles techniques and strategies for specific industries. Because every industry is different and what works for one industry might not work for another.
Click Here For Original Article:
https://searchengineland.com/ppc-challenge-selling-manufacturing-capability-vs-stock-products-282646
January 9, 2018
Haha, funny story on how marketing people, even at a well known place like Fast Company, don’t know how to do SEO. Changing the published dates on post to rank better lol. As if Google goes by that.
Google’s John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is “an old trick.” Of course, that implies whatever the trick is, that it is something Google already handles and using that technique does not help the page rank higher.
In short, someone was upset that Fast Company was changing the article publish date and datemodified code to say the article was written today, but it was written long ago. The person assumed it was helping the pages rank well but I doubt it was.
Click here for the rest of the original article:
https://www.seroundtable.com/old-google-seo-tricks-24461.html
January 9, 2018
I’ve been predicting for awhile that in 3-5 years, consumers will expect all businesses to have video content, just as much as they expect a website. And Google is starting to make a big move to speed that process along. In select markets, for $150, Google is now offering a local production crew to make a video for you, plus $150 in advertising credit. That’s a really great deal. Similar to Customwave’s pay for $100, get a website free and $100 of ad credit. There haven’t been a lot of technological advances this year that I’ve been impressed with, but this does impress. It could be big.
Click Here For Original Article:
https://searchengineland.com/youtube-ads-perk-didnt-know-existed-282420
January 9, 2018
Google is really pushing the https.
Click Here For Original Article:
https://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907
January 9, 2018
Approaching new world of banner ads is the fault of greedy publishers with their auto play video ads slowing down too many websites. Now companies in the browser business have no choice but to police the quality of banner ads because if they don’t we’ll eventually see majority adoption for ad blocking software. This all equals less money to be made because publishers were too concerned with making a buck as quick as possible, not caring that they could be risking the long term viability of their business model.
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January 9, 2018
Now Facebook is getting into the streaming business. More specifically, the digital channel business. Everybody with a streaming service is sort of like the new “channel”. This is where we’re heading. You’re not going to pay a cable company or satellite dish company per month for a bundle. You’re going to pay different streaming channels a la carte. Which is wonderful for everybody except the middle man cable and dish companies.
Click Here For Original Article:
https://marketingland.com/facebook-debuts-watch-home-original-shows-221513
January 9, 2018
It looks like Amazon is experimenting with the idea of bundling local services with products. My opinion, I think they’d be better off selling advertising on their website. If there was more money to be made partnering with local services, Google would already be doing it. But they’re not.
Click Here For Original Article:
https://www.aol.com/article/finance/2017/07/25/amazon-already-has-its-eye-on-the-car-repair-market-and-auto-sh/23047655/?ncid=txtlnkusaolp00000058