Why is SEO so hard to figure out? The short answer is because unless you’ve been in the industry for a long time, it’s really hard to discern good information, to bad information, to obsolete information. So the only way you really know is through experience what works and what doesn’t. Plus, some of the work is so intangible, that the value of the work is very subjective. This won’t change for a long time because the solution is more proper education, but that’s difficult when the industry changes so often.

Original Article:
https://www.searchenginejournal.com/bad-seo-information/198021/amp/

Something new to do in SEO: white hat, “negative SEO”. What’s the main problem with SEO? Lack of real estate on the 1st page of the search engine. So how can you help your small business client? By removing your client’s competitor’s black hat SEO techniques like multiple Google Maps listings.

Original Article:
https://moz.com/blog/duplicate-gmb-listings