June 28, 2017
Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon.
Click Here For Original Article:
https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost
June 28, 2017
The wolf might be wanting to run the hen house here, but I don’t think there’s any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches higher numbers.
Click Here For Original Article:
http://marketingland.com/google-ads-standards-chrome-ad-blocking-216570
June 28, 2017
Great article on keyword targeting vs audience targeting in search. Affirms my belief I’ve had for awhile that although audience data makes banner ads better, it still lacks the magical “intent” ingredient. Just because you can identify your type of customer, it doesn’t mean they have a need for your service or product right now. Now, if the cost of these banner ads is way lower than keyword targeted search, then yeah, maybe it could be better, but for now it’s not. Cost is close to the same. Therefore, keyword targeting is still the lowest hanging fruit.
Click Here For Original Article:
https://moz.com/blog/paid-search-audiences-wont-replace-keywords