Category Archives: Pay Per Click

Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences

Interesting new way of doing remarketing with facebook banner ads. You can now try and poach your competitors potential customers. It'll be interesting to see if Google copies this for it's much bigger banner ad network. http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045...
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Google Is Changing How Call Extensions Show in 2 Weeks – Here’s What You Need to Know

Google claims they're doing this so that call data is consistent across all channels. But I'm suspicious and think that what Google really wants to do is get rid of call tracking if they can. Because call tracking can possibly show that customers paying for clicks are not getting customers and making money. Which is...
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