Category Archives: Mobile

Small Businesses Not Branding Themselves Are Missing Out

It’s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave is much more likely to land a new client when the client is already familiar with our name and who we are. Statistically speaking, when you're advertising on Google and people have...
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Google Links To Apps Instead Of Websites On Android For Musicians. Will This Happen For Other Industries?

Google's latest tinkering of their ecosystem is particularly noteworthy. Recent studies have shown that close to 90% of people access the internet on their cell phones with apps rather than actual browsers. So like, if someone wanted to go to Google.com, they're more likely to just tap on the Google app than open up their browser and...
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Why Do You Need A Marketing Company To Help You Get On Google? (It’s Probably Not What You Think)

Why can’t you just do it yourself? It would take a little work, but you could probably figure out how to pay Google to be advertised. But advertising on Google is different from most advertising platforms. Most advertising platforms, you pay for say a full page ad in a magazine. And then whomever calls, calls. And you...
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People Do Not Like Stalker Ads

Have you ever gone to a website, leave the website, then see banner ads popping up all over the place for that website you've been on before? That happening is a new marketing technique called remarketing, which is great both for advertisers and consumers alike. I mean, if a consumer is going to have to...
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