Category Archives: Misc.

Misc.

Marketers Win By Interpreting Change

Very thought provoking article on marketing: American Express CMO Jon Hayes explains that marketers win not by having best technology or knowing how to talk to consumers the best. He says marketers win when they're able to best interpret changes in technology to figure out how best to use it. And interpreting changes in...
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US Teens Use XBOX ONE & PS4 More For Internet Than Video Games

When I read the headline from eMarketer, I was stunned. The retail price of an XBOX One is $500 and the Playstation 4 is $400. Yet, teenagers are using these video game consoles more for internet use on their TV more than the video games themselves. What this tells me is that their is tremendous...
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Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
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Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users

T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the US, not...
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Yellow Pages Is Moving Away From Advertising Local Business, Starting to Target Nationwide Business

The people that run the different yellow pages companies are not stupid. They know their business model is dying and going obsolete. So it looks like they're starting to do something about it. Mike Blumenthal had some interesting stats today showing that the print, local yellow pages book is starting to have more big, nationwide...
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