This is mostly the reason why sports leagues are flush with record profits.

Original Article:
https://www.emarketer.com/Article/TV-Execs-See-Live-Sports-Key-Way-Win-VOD-Viewers/1015418

Yuck. Yext is a classic snake oil salesman. And once customers realize their platform doesn’t produce new customers, their company will tank. They have sales because there is a perception of value. But it’s smoke and mirrors.

Original Article:
http://searchengineland.com/yext-files-long-awaited-100-million-ipo-271130

I predict that influencer marketing is going to be a thing that more and more businesses get involved in. So it makes sense for YouTube to try and recruit as many influencers as possible. Now, YouTube has found a new way for influencers to get paid.

http://marketingland.com/youtube-creators-10k-subscribers-get-live-streaming-monetized-super-chat-feature-205951

I saw this wouldn’t last long term years ago when the concept was first hatched. Consumers do not like being tricked into clicking on ads. And as a result the conversion rates for these ads are lower than regular banner ads.

https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196

Google shouldn’t have to worry about about selling ads on voice search. If a customer is looking to spend money somewhere, I can’t imagine them contacting a business without looking at a screen (where the ads will be).

http://searchengineland.com/future-paid-voice-search-monetizing-map-268301

I’ve been trying to figure out a viable vehicle for selling audio ads over the internet. I think I’ve found it. Internet connected home devices like Google Home, Amazon’s Echo, etc. A report from CIRP predicts by the end of 2017, 30 million homes will have internet connected devices in the home with voice assistance. So, advertising on the internet is done through search engine ads, social media ads, banner ads, and video ads. Soon, there will be audio ads, similar to radio commercials, that will be DIRT cheap.

http://marketingland.com/voice-assistants-204313

Google Maps will soon be able to tell you how much parking is available at locations.

https://www.engadget.com/2017/01/17/google-maps-may-soon-offer-parking-suggestions/

In 2017, homework is as easy as asking your digital voice assistant for the answers haha. i think siri, ok google, cortana, alexa, etc. will make homework obsolete. if you really want to challenge students to figure out how to do the work on their own, its going to have to be in the classrooms with their cell phones being banned.

https://www.emarketer.com/Article/Hey-Siri-Do-Homework/1015057