October 19, 2015
Well, not entirely, but just about.
The stats are unanimous across the industry that in this current moment as you read this blog, there are more people accessing the internet with their cell phones than regular, desktop computers.
Over the next couple years, we could be at a place where 70%-75% of all internet traffic is mobile.
And if you haven’t noticed, Google has rolled out a big change to which websites they rank on their first page.
And if your website isn’t mobile, or at least mobile-friendly, it’s rankings will soon sink further and further with each month that passes by.
I can’t emphasize this enough. How your website shows up on the cell phone is way more important now than how your website shows up on the computer.
Google is now focusing on this and you should too.
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October 19, 2015
For any small business owners thinking of developing their own apps, my recommendation would be to hold off.
First, there’s a cost to creating the app. Then, there’s the tedious process of getting Apple and Google to accept your app in their app marketplace. Which is way more difficult than you’d think it’d be.
Then there’s the cost of getting your app downloaded on to the phones of consumers. This is the hardest part.
Potential customers who’ve never done business with you before won’t download your app unless there’s a really good incentive for them to do so.
And even existing customers will be resistant to download the app, unless there’s a good reason.
According to data from comScore, the average amount of new apps people download per month is zero. Meaning that most people download their apps the first month they get their new phone.
My recommendation to small businesses would be to focus on their mobile website. It’s way less expensive to develop. Everyone will have access to it.
And mobile websites continue to add new features that are making them function similar to mobile apps like links to review websites, coupon downloads, reward programs, etc.
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