Recent Posts by Chris Schweppe

79% Of People Surveyed Say They Trust Online Reviews As Much As Personal Recommendations

Yes, you read that right. And we all know in the small business world how important referrals are. Here's the full survey from Bright Local. If you are someone that is reading this right now, run a small business, are spending money advertising on Google or other places on the internet, it is essential that...
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Within 1 1/12 to 3 Years, There Will Be More Mobile Internet Users Than Computer Internet Users

T-Mobile and MetroPCS completed their merger today to become the 4th largest cell phone company in the country. But the numbers that really stood out to me are the following: -AT&T has 105 million subscribers, Verizon 99 million, Sprint 54 million and T-Mobile / MetroPCS has 43 million. That makes 301 wireless accounts in the US, not...
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Does Display Advertising Work For Small Businesses?

Display advertising is very different than advertising on a search engine like Google. All the big websites like espn.com or foxnews.com have display advertising or picture ads on the website. For right now, I don't believe display advertising works for small businesses. And on the whole, display advertising should be a lot more effective right now than...
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Yellow Pages Is Moving Away From Advertising Local Business, Starting to Target Nationwide Business

The people that run the different yellow pages companies are not stupid. They know their business model is dying and going obsolete. So it looks like they're starting to do something about it. Mike Blumenthal had some interesting stats today showing that the print, local yellow pages book is starting to have more big, nationwide...
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