A banner ad is a banner ad is a banner ad. Sure, you could collect data and increase your odds of effectiveness with data, but the real game changer is when you can lower the cost while maintaining quality. That is the real pursuit marketers should be on. The lower the cost, the more people who go to your website and learn who you are. And the more relationships you can build with customers. Serve banner ads that build top of the mind awareness with people who know you. Boost brand perception. And when they’re in need of your product and service again, they might come back to you. This process is the real value of banner ads. The idea of using big data to serve the perfect ad at a higher cost, with an expectation of short term conversions is unrealistic. Lower the cost, increase the value.
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June 28, 2017
Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon.
Click Here For Original Article:
https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost
June 28, 2017
Now this is interesting/scary. teens spending so much time on their phones, i understand. but some teens preferring video chat over genuine, face to face interaction? not a good trend when people prefer to be secluded. im not one of those people thinking that social media is causing all sorts of harm in society. but this is the first evidence that ive seen thats convinced me there might be a problem.
Click Here For Original Article:
https://www.emarketer.com/Article/Some-Teens-Would-Rather-FaceTime-than-See-Friends-Person/1016003
June 28, 2017
The wolf might be wanting to run the hen house here, but I don’t think there’s any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches higher numbers.
Click Here For Original Article:
http://marketingland.com/google-ads-standards-chrome-ad-blocking-216570
June 28, 2017
Great article on keyword targeting vs audience targeting in search. Affirms my belief I’ve had for awhile that although audience data makes banner ads better, it still lacks the magical “intent” ingredient. Just because you can identify your type of customer, it doesn’t mean they have a need for your service or product right now. Now, if the cost of these banner ads is way lower than keyword targeted search, then yeah, maybe it could be better, but for now it’s not. Cost is close to the same. Therefore, keyword targeting is still the lowest hanging fruit.
Click Here For Original Article:
https://moz.com/blog/paid-search-audiences-wont-replace-keywords