Recent Posts by Chris Schweppe

Google expanding YouTube Director onsite video ad service to more than 170 cities

I think the word game changer is now cliched and watered down. But this program YouTube is launching could be a game changer to help small business produce the video content that some consumers prefer over actual websites. Click Here To Read The Entire Article: https://marketingland.com/google-expanding-youtube-director-onsite-video-ad-service-170-cities-236459...
Read more

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off what keywords people recently searched on google. So if you recently searched, "airport transportation lax" into Google, it means that an airport trans company could roll it's ad to that person when they watch...
Read more

Recent Comments by Chris Schweppe

    No comments by Chris Schweppe yet.