About: Chris Schweppe
Recent Posts by Chris Schweppe
One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having "thousands" of small business clients. Congrats! Click Here To Read The Entire Article: https://www.usatoday.com/story/news/pr/2018/05/10/gannett-acquire-digital-marketing-software-company-wordstream-inc/34756379/...Read more
No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google's goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers....Read more
This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It's the same thing as express. And it won't work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses...Read more
Facebook's F8 developer conference is in the books. For me the big takeaway is rolling the dice again because of their privacy scandal. In a few months, Facebook users will have an option to "clear history". Which basically means to erase browsing data. Which would then cause advertisers to not be able to use it...Read more
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