April 6, 2018
This is a really big deal for Facebook. They must think they’re in possible end-of-company type trouble for banning 3rd party data. What does that mean? 3rd party data was used for about half of their targeting features advertisers would use. The whole entire reason Facebook’s banner ads have value is because of the targeting features. Otherwise, their banner ads would be no different than any other banner ad on the internet, except that Facebook’s ads would be more expensive. Facebook is in real trouble.
Click Here To Read The Entire Article:
https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260
April 6, 2018
Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.
Click Here To Read The Entire Article:
https://ahrefs.com/blog/white-hat-seo/
April 6, 2018
Internet marketing is a great industry to be in. 2017 was the first year more money was spent on digital ads than TV ads and this research firm is saying there will be even greater difference in the next 2 years.
Click Here To Read The Entire Article:
https://marketingland.com/forecast-digital-advertising-pulling-away-from-tv-on-global-basis-236977
Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: “This feature enables advertisers to get additional high-quality traffic from non-search placements.” Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable. Banner ads should be renamed “accidental click ads”. CPM is only way they work.
Read More