{"id":995,"date":"2018-04-06T19:06:01","date_gmt":"2018-04-06T19:06:01","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=995"},"modified":"2018-04-06T19:06:01","modified_gmt":"2018-04-06T19:06:01","slug":"accidental-clicks","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=995","title":{"rendered":"Accidental Clicks"},"content":{"rendered":"<p>Let us not forget the big reason search engines are better than banner ads: accidental clicks. Think about how many times in the past year you&#8217;ve clicked on a banner ad on purporse. And then think how many times you&#8217;ve accidentally clicked on one. Especially on your cell phone. Until this issue is figured out, all the AI, data, and targeting isn&#8217;t going to matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let us not forget the big reason search engines are better than banner ads: accidental clicks. Think about how many times in the past year you&#8217;ve clicked on a banner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=995"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/995\/revisions\/996"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}