{"id":885,"date":"2018-01-09T11:10:28","date_gmt":"2018-01-09T11:10:28","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=885"},"modified":"2018-01-09T11:10:28","modified_gmt":"2018-01-09T11:10:28","slug":"commercial-break-many-just-reach-for-another-device","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=885","title":{"rendered":"Commercial Break? Many Just Reach for Another Device"},"content":{"rendered":"<p>Future of push advertising? Banner ads on apps. Main problem with almost all push ads is that it&#8217;s very hard to capture the audience&#8217;s attention. TV ads, online video ads, people turn away to another device or browser. Banner ads on websites may not get noticed. But on an app where the user&#8217;s full attention is, on a small screen, a static banner ad has the best chance to capture attention. Ads on apps are the gold standard.<\/p>\n<p>Click Here For Original Article:<br \/>\n<a href=\"https:\/\/www.emarketer.com\/Article\/Commercial-Break-Many-Just-Reach-Another-Device\/1016595\">https:\/\/www.emarketer.com\/Article\/Commercial-Break-Many-Just-Reach-Another-Device\/1016595<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future of push advertising? Banner ads on apps. Main problem with almost all push ads is that it&#8217;s very hard to capture the audience&#8217;s attention. TV ads, online video ads,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc-2"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=885"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/885\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}