{"id":876,"date":"2018-01-09T11:05:35","date_gmt":"2018-01-09T11:05:35","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=876"},"modified":"2018-01-09T11:05:35","modified_gmt":"2018-01-09T11:05:35","slug":"restoration-hardware-bid-on-3200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=876","title":{"rendered":"Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms"},"content":{"rendered":"<p>One the best internet marketing stories I&#8217;ve read all year. That even internet marketing teams in big, publicly traded companies don&#8217;t know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who were looking for broad search terms. Absolute nuttiness. Clearly the marketing team failed at acquiring NEW customers. And the other thing that&#8217;s terrible is that I bet most of the 98% of sales they got of consumers searching their name, the company would&#8217;ve gotten those clicks for free through organic SEO. So most of their money was wasted. I say it over and over. Not enough people know how to do this stuff.<\/p>\n<p>Click Here For Original Article:<br \/>\n<a href=\"https:\/\/www.econsultancy.com\/blog\/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms\/\">https:\/\/www.econsultancy.com\/blog\/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One the best internet marketing stories I&#8217;ve read all year. That even internet marketing teams in big, publicly traded companies don&#8217;t know how to do it. Take Hardware Restoration, who&#8230;<\/p>\n","protected":false},"author":1,"featured_media":877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=876"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/876\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/876\/revisions\/878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}